skip to content

1352: Refreshed Sneakers Hellmann's

← Our Work

Overview

Introducing 1352: Refreshed Sneakers — shoes made with food waste. Through a new and exciting collaboration Hellmann's has stepped into the shoe world, launching a new limited-edition sneaker. Giving food waste a new life, Hellmann’s 1352: Refreshed Sneakers are made from common food waste items, including corn, mushrooms, apples, grapes, and more. The sneakers were concepted, designed, and manufactured in collaboration with Italian-based brand ID.EIGHT who are champions for sustainable fashion.

Capability

  • Advertising

Team

  • Toronto
A series of outdoor advertisements. They features "1352" in big blue text, and feature images of the sneaker next to, on top of, or amidst various produce

Related Work
no title
Subscribe to stay up to date with our latest thinking

You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page.

Pop-ups must be enabled in your browser settings.

David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an impact in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox.

Please enter your email address to access this content.

Pop-ups must be enabled in your browser settings.

Please read our Privacy Policy to see how we use your personal information.

In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.

Off

click to close

Contact us

Areas of interest:

Message

Please read our Privacy Policy to see how we use your personal information.

In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.

Off