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The Spotify Charthack Universal Music

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Overview

People watch music videos on many platforms, but those views don't help an artist on the charts. Ogilvy Germany and Universal Music teamed up to help German rap artist CRO reach the top of the charts, with the Spotify Charthack. Universal sliced up the video of CRO's hit "BLESSED" into 7.9 second bits and made a playlist on Spotify Canvas featuring every section of the song in order. It didn't take long for "BLESSED" to reach the top of the Spotify charts.

Capability

  • Relationship Design

Team

  • Germany

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