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Giving Songs Giving Tuesday

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Overview

Twenty seven of the top 100 most-viewed videos on YouTube are by Puerto Rican artists. How do you turn that popularity to raise awareness and funds around problems back on the island of Puerto Rico? For Giving Tuesday, top Puerto Rican artists changed the titles of their songs on YouTube to calls-to-action to help those in need back home.

Capability

  • Relationship Design

Team

  • De La Cruz Ogilvy

Awards

  • Cannes Lion Silver

Related Work
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