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Xibalba Cerveza Victoria

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Ogilvy Mexico and Cerveza Victoria created a film to honor the most important tradition in Mexican culture: El Día de Muertos. The campaign takes us to Xibalba, known as the underworld in Mayan mythology, the place where souls face their destiny. Ikal, a man who passed away, embarks on a visually moving journey tol Xibalba, which takes him and his family through farewells and reunions in the context of the traditions and dangers of the underworld.


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  • Mexico City