skip to content
Ogilvy

World's Most Honest Tourism Film MP Tourism

← Our Work Info

Overview

Most tourism ads depict scenic landscapes, amazing monuments and delectable food—all perfectly shot by a professional travel filmmaker. To promote the Indian state of Madhya Pradesh, we created a stop-motion film comprised of candid photos shot by tourists who have visited Madhya Pradesh over the years. Six hundred photos were culled from 40,000 to create the ad and the team went through 11 music compositions to find the perfect score to match the beat of the edit. The result is a charming ad dubbed “the world’s most honest film” that shows the true heart of Madhiya Pradesh as seen through the eyes of a traveller unfiltered.

Capability

  • Advertising

Team

  • Bangalore