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Ogilvy

Warning Spots AMMI/SUNCORP

← Our Work Info

Overview

The Great Ocean Road is one of Australia’s most beautiful, but it’s also one of the most dangerous. Austrialia’s top auto insurer AAMI decided to use its reams of data to try and solve the issue. Knowing that many listen to Spotify while driving, AAMI teamed up with the music streamer to create Warning Spots, quick audio messages that alert drivers to particular areas of concern.

Capability

  • Data & Analytics

Team

  • Melbourne

Awards

  • Cannes Lion Bronze