Victoria 1.8 Victoria AB InBev

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Overview

Due to the Covid-19 pandemic, beer production in Mexico was shut down as it was not considered "essential". But anyone who knows beer and Mexico knows how important they are too one another. So Victoria found a way to produce beer during the pandemic that fell within the bounds of the law. Introducing Victoria 1.8—the only beer on shelves.

Capability

  • Experience
    Growth & Innovation

Team

  • Mexico City
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