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Ogilvy

Veggie Hacks Vea

← Our Work Info

Overview

Getting your kids to eat healthy can be tough. Vea, together with Ogilvy Argentina, transformed the vegetables generally rejected by children and gave it the shape of everyday objects that children love. Introducing Veggie Hacks — introducing young children to the great taste of vegetables by turning them into fun objects. For instance, the pumpkin remote control, the beet key, and the sweet potato cell phone.

Capability

  • Customer Engagement & Commerce

Team

  • Buenos Aires