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Ogilvy

Unity Bar Cadbury

← Our Work Info

Overview

India is a diverse country, with people of different castes, creed, languages, regions, religions. Everyone living together, but not always with love. Cadbury Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity. So we worked with the brand to create the Unity Bar: India’s first chocolate made of dark, blended, milk and white chocolate—all united in one bar.

Capability

  • PR & Influence

Team

  • Mumbai