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Ogilvy

The World's First Baby Marathon Huggies

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Overview

We may not think of babies as very active, but once they can crawl and walk they cover a lot of ground—over three kilometers a day, in fact. To show why babies need the comfort, fit and mobility that only Huggies can provide, we pit four ultra-cute babies against each other in the World’s First Baby Marathon. Fans could follow online as the battle ensued to see which baby took home the prize.

Capability

  • Customer Engagement & Commerce
  • Customer Experience
  • Content Marketing
  • Social Media

Team

  • Johannesburg