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Ogilvy

The Voice of Tokyo Tokyo FM

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Overview

Tokyo FM is one of the oldest radio stations in Japan, but the younger generation is not as aware of how eclectic the station is. We set out to show young audiences how Tokyo FM broadcasts the real voices of the city everyday. Through a series of striking posters, Tokyo FM was portrayed as the voice of love, art, food, seasons, culture, and travel; the voice of Tokyo.

Capability

  • Advertising

Team

  • Tokyo
The Voice of Tokyo