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Ogilvy

The Tiniest Listing Cook County Hospital

← Our Work Info

Overview

In Chicago, 1 in every 10 babies is born premature, meaning they must spend time in an incubator. The costs associated with premature infant stays in the NICU can run very high. Cook County Hospital believes in delivering treatment with dignity and respect regardless of a patient’s ability to pay. So they created the world’s tiniest listing, a 3.4 square foot space that anybody could book for a night, helping Chicago’s newest community members get the care they need.

Capability

  • PR & Influence
  • Experience Design
  • Social Media

Team

  • Chicago