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The IKEA Kåma Sutra IKEA

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Overview

For its new bedroom campaign, IKEA—leader in affordable home furniture and furnishings—wanted to help everyone master the art of loving their bedroom. So, we created The IKEA Kåma Sutra, a complete guide of positions that shows the many ways you can position your bedroom furniture. This illustrated guide was promoted through an online video and a witty social campaign that inspired people to rearrange their furniture for a more satisfying everyday life.

To see all 20 entries that make up the IKEA Kåma Sutra, click here.

Capability

  • Advertising

Team

  • USA