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Ogilvy

The Dress For Respect Schweppes

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Overview

Sexual harassment is all-to rampant. Eighty six percent of women in Brazil say they have been groped in a nightclub. What if there was some way for a woman to prove that she had been groped. If it could be visualized? Schweppes Brazil created a dress containing sensors that recorded when and where women were touched. Schweppes took the shocking results to encourage men to change their behavior toward women.

Capability

  • PR & Influence
  • Product Design

Team

  • São Paulo