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The Book That Will Change Your Life IKEA

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By publishing over 200 million copies of its annual catalogue, IKEA is one of the world’s biggest publishers. To launch the 2020 edition of the catalogue, we created a campaign that presents the IKEA catalogue as the book that will change your life. The campaign is featured in a film that tells the story of Ali, a former slob who was able to turn his life around thanks to a very special book.


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