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Ogilvy

Team Heart Safety Philips

← Our Work Info

Overview

Philips is calling attention to cardiovascular health and safety during the Marathon Eindhoven. Too often, an Automatic External Defibrillator is too far away, which can make the difference in saving a life. To visualize the importance of having an AED nearby the neighborhood, Philips designed a shirt, worn by a number of runners, which displayed the distance to the nearest AED (Automated External Defibrillator). The activation was the start of a national campaign geared towards improving health and well-being to a wider audience.

Capability

  • Customer Engagement & Commerce
  • Technology

Team

  • Amsterdam