The Sweetest Graffitis Mike's Hard Lemonade

Mike's Hard Lemonade and Ogilvy Peru launched a campaign which inspires young people to see life from a positive angle. "The Sweetest Graffitis" is initiative that managed to transform vandalism into urban art at the hands of renowned local graffiti artists. Sharing the same philosophy that the brand does for simplicity and directness,the artists intervened where offensive graffiti had been displayed, transforming it into a unique piece of urban art. The interventions gave a new face to the street and showed that everything can be better if we add a touch of sweetness.