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Ogilvy

Swachhta Ki Sawari Hindustan Unilever

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Overview

Rajnath Nishaad is a boatman who has been ferrying people across the Ganga River to take the holy dip at the Sangam since 1975. Rajnath recognizes how much the Ganga has given both him and the worshippers over the years. And now it’s time to give back to the Ganga. Hindustan Unilever created a simple, cost-effective device that attaches to the boats, allowing them to serve two important purposes at once.

Capability

  • PR & Influence

Team

  • Mumbai