Teens might hate advertising, but they love to have fun. And you can hear when they're having fun. We partnered with Fanta and Gameloft in Brazil to create an original game platform that combined teens' affinity for memorable digital experiences with their propensity to, well, yell. The game was activated by vocalizing the word "Fanta"—meaning the louder the player yelled the brand's name, the better chance they had to win.