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Ogilvy

Sakhi Vodafone

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Overview

Can a simple text message become the most powerful tool to fight sexual harassment? In India, women are too often the victims of harassment via their mobile phones after their numbers are sold to sexual predators. To combat this terrible practice, Vodafone created Sakhi, a text message that women received that offered them a code that allowed them to use their phone without fear of their number being exposed.

Capability

  • Customer Engagement and Commerce
  • Digital Experiences
  • Product Design

Team

  • Mumbai