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Ogilvy

Ricky Brasil Forbes

← Our Work Info

Overview

How do you put a face to corruption? Every year, $61 Billion are diverted to fund corruption in Brazil. If that all went to one person, they’d rank 8th on Forbes’ billionaires list. So Forbes created an AI, based on data pulled from corrupt convicts in the country. Meet the face of corruption: Ricky Brasil.

Capability

  • Advertising
  • Customer Engagement
  • Experience Design
  • Mobile

Team

  • São Paulo