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Ogilvy

Real Food Rescue Hellmann's

← Our Work Info

Overview

Every minute, Canada wastes enough food to feed an entire stadium’s worth of people. Hellmann’s partnered with Maple Leaf Sports and Entertainment to illustrate how much waste there is by taking food that was set to be discarded by grocery stores and serve it inside BMO Field in Toronto. Hellmann’s “Real Food Rescue” is committed to saving food that would otherwise have been thrown out from restaurants, stores, and stadiums, and feed it to who needs it most.

Capability

  • PR & Influence
  • Experiential & Events

Team

  • Toronto