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Ogilvy

Pizza Hut X IKEA Pizza Pizza Hut and IKEA

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Overview

Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses IKEA’s iconic meatballs as a topping. The promotion also includes the SÄVA - a classic piece of Swedish flat-pack furniture—which even comes in its own giant pizza box—for use as a table to enjoy the pizza on. The campaign, by Ogilvy Hong Kong, was teased with both brands instigating a cheeky back and forth on social media.

Capability

  • Advertising
  • Social Media

Team

  • Hong Kong