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Ogilvy

#TheFastLife United Nations

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Overview

To mark the fasting month of Ramadan, the United Nations World Food Programme and its main mobile fundraising app ShareTheMeal created a series of films to drive donations and support for feeding the hungry. Featuring the comedian Prince Abdi, the films speak to the young, dynamic target audience by giving new meaning to #TheFastLife, highlighting the Ramadan tradition of sharing special experiences and giving to charity.

Capability

  • Advertising
  • PR & Influence

Team

  • London

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