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Ogilvy

#ShaveToRemember Nelson Mandela Foundation / Philips

← Our Work Info

Overview

The world doesn’t need another Nelson Mandela. It needs a generation of Mandelas. We teamed up with Philips and The Nelson Mandela Foundation to turn Madiba’s legacy into a tangible action that anyone can make their own. Using a haircut as a tool for change, #ShaveToRemember urges people to live the values of freedom, peace, forgiveness and equality.

Capability

  • PR & Influence
  • Experiential & Events

Team

  • Johannesburg