skip to content
Ogilvy

#Marco#Polo Volkswagen

← Our Work Info

Overview

Volkswagen wanted to get as many eyes as possible on its new Polo. So, naturally, we hid it—and invited all of South Africa to take part in the biggest ever game of Marco Polo. Taking place across all of the most popular social media platforms, the interactive game engaged consumers around the new Polo. And the grand prize? A new Volkswagen Polo.

Capability

  • Customer Engagement
  • Digital Experiences
  • Social Media Strategy

Team

  • Cape Town