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Ogilvy

#BoldBraveStrong Carling Black Label

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Overview

As South Africa’s biggest beer brand, Carling Black Label wants to promote positive notions of masculinity, transforming the traditional narrative around what makes a man a man. #BoldBraveStrong challenges the general meaning of those words, showing that there’s no one way to be a man. Taking a stand against toxic masculinity, Carling Black Label is helping create a more inclusive, stronger society.

Capability

  • PR & Influence
  • Content Marketing

Team

  • Cape Town