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Ogilvy

No Haggling, No Hassles Uber

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Overview

Uber, the world’s largest on-demand ridesharing company, launched its latest campaign encouraging people to hail services in Chennai, India. UberAuto promises consumers faster pickups and convenient rides without “haggling or hassles”. To illustrate the theme, a film was created that follows a man on trial who is waiting for his witness to arrive. And there’s only one way the witness can arrive as quickly as possible.

Capability

  • Advertising

Team

  • Bangalore