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Ogilvy

My Hair, My Crown Dove

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Overview

Sixty-five percent of young girls view their hair as a form of self-expression, but nearly half say their hair can make them feel self-conscious. Dove has always been committed to celebrating all hair styles and empowering girls. To show that girls can wear their hair any way they want, the brand enlisted singer Kelly Rowland to write and perform an original song titled “Crown” and join forces with girls whose real-life stories help empower young girls everywhere to look at their hair as a source of confidence.

Capability

  • PR & Influence
  • Advertising
  • Content Marketing

Team

  • Paris

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