An IKEA fan Instagrams a photo of their home interior every 2 seconds. IKEA Belgium wanted to strengthen the bond between the brand and this passionate social community, so it decided to combine four of the most shared IKEA icons into one memorable item. Introducing the most Instagrammable thing ever made—the limited edition MÜPOLASH. To get their hands on it, fans are urged to use the MÜPOLASH A.R. instagram filter and take the most beautiful possible photo of the “thing”.