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Ogilvy

Made in Korea Samsung

← Our Work Info

Overview

There was a lot of confusion around Samsung’s 2019 Unpacked event. Would the brand be releasing its highly-rumored foldable smartphone? Ogilvy and Samsung decided to build anticipation for the event not by clearing up the confusion, but leaning into it. Who says you can’t advertise in the US, UK, and Europe in Korean?

Capability

  • Advertising

Team

  • New York

Awards

  • Cannes Lion Bronze