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Ogilvy

Lose the Label Castle Lager

← Our Work Info

Overview

In the very earliest days of brands, the label was everything. They were life of death. But labels can also be life or death when they’re bestowed upon human beings. In solidarity with those whose lives have been destroyed by labels, Castle Lager decided to ditch its label, a 133-year-old marker.

Capability

  • PR & Influence

Team

  • Johannesburg