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Lifesaving Billboards High Traffic / Mas Vida

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Traffic in Panama City is a nuisance to all, but when drivers don’t give way to ambulances, it can be a matter of life and death. Ogilvy and Mas Vida, one of Panama’s largest ambulance service providers, came up with a way to sensitize drivers to the dangers of not giving way to ambulances. By connecting with a network of video billboards in high-traffic areas, we could not just tell drivers why they needed to give way, but show them.


  • PR & Influence


  • Panama City