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Ogilvy

Le Bon LIDL

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Overview

Every year on December 10, the Nobel Prizes are awarded in The Grand City Hall of Stockholm. The night is known for its carefully crafted menu. This year, on the same night, the doors to another banquet opened - LE BON (a palindrome of Nobel). It mirrored every little detail of the Nobel banquet: a 1.1 replica of the Grand City Hall, 1,300 guests, 5,200 plates, etc. The only difference? The ingredients were from German discount chain, Lidl.

Capability

  • PR & Influence
  • Content Marketing
  • Social Media
  • Experiential & Events

Team

  • INGO Stockholm

Awards

  • Best of Ogilvy
  • Cannes Lions Gold
  • Clio Awards Gold
  • D&AD Wood Pencil
  • LIA Awards Silver