The Jimmy Dean Egg Hijack Jimmy Dean

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Overview

It's estimated that every American eats 279 eggs per year. As America’s favorite sausage brand, Jimmy Dean couldn't just sit back. For National Egg Day, the brand turned any egg into a free roll of sausage to remind everyone that eggs are better with Jimmy Dean. Using the brand's exclusive, first-of-its-kind Snapchat lens, consumers could use their phone to simply scan an egg and redeem their free sausage.

Capability

  • Advertising
    Experience

Team

  • Chicago
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