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Ogilvy

I am Trash, Les Fleurs du Déchet Etat Libre d'Orange

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Overview

The perfume industry generates 92 million tons of waste every year. Etat Libre D’Orange and Ogilvy decided to help solve the problem, while also taking aim at those responsible for it. Enter I Am Trash, the first perfume created by using waste. I Am Trash not only serves as an alternative to competitor’s perfumes, but represents a shift in how the industry as a whole operates.

Capability

  • PR & Influence

Team

  • Paris

Awards

  • Cannes Lion Bronze