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Hot & Spicy (Season Two) KFC

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In a great example of leveraging pop culture to drive brand relevance, Ogilvy Hong Kong and KFC teamed up to bring back the brand’s successful “Hot & Spicy” campaign at the perfect moment: the premiere of the final season of global television phenomenon Game of Thrones. This time, the flames that appear to be KFC’s Hot & Spicy chicken are actually flames coming from one of the show’s signature dragons.


  • Advertising


  • Hong Kong
Hot & Spicy (Season Two)