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Ogilvy

Hello Real People Motorola

← Our Work Info

Overview

Our smartphones are great, but they can become all-consuming. Research showed that we have a phone-life balance problem. For instance, 33% of people have prioritized their phone over another person. To get people to reconsider how much time we spend on our phones, Motorola created life-like figures and placed them all over New York City, starting a long overdue conversation.

Capability

  • Advertising
  • PR & Influence
  • Experiential & Events
  • Experience Design
  • Content Marketing
  • Mobile

Team

  • New York