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Ogilvy

Hamam Waterproof Sari Hamam

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Overview

Soap brand Hamam vows to ensure that every woman goes safe outside. During the annual pilgrimage to bathe in the holy water at Kumbh, women are often filmed and photographed after bathing, even if the practice has been banned by the government. So Hamam created a special saree and offered places for women to change, giving women the change to make their pilgrimage safely.

Capability

  • PR & Influence

Team

  • Mumbai