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Ogilvy

Flower of Life Hermes Pardini

← Our Work Info

Overview

A yearly physical exam is a crucial step for identifying cervical cancer. In the Amazon, where there are no roads or cell service, and where women are three times more likely to get the disease, regularly reminding women to get screened is difficult. Hermes Pardini and the Pará State Dept. of Health came together to find a solution—and they looked to the natural world for inspiration. Introducing the Flower of Life.

Capability

  • PR & Influence
  • Product Design

Team

  • São Paulo