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Ogilvy

#FCKHIV MTV

← Our Work Info

Overview

South Africa has the highest HIV infection rate in the world. But today’s youth aren’t interested in the most important step — getting tested. To inspire change, we not only urged people to get tested, but to do so on a different finger, sending a clear message to HIV.

Capability

  • PR & Influence
  • Content Marketing
  • Social Media

Team

  • Johannesburg

Awards

  • Cannes Lions Bronze
  • One Show Merit