Street It All Zalando

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Overview

Joining forces with Google Maps and Google Street View, Ogilvy and Zalando have created the first 360˚, geolocated lookbook, letting users discover the newest streetwear in the same way as they search for an address on their device. The campaign partnered with a number of popular content creators and influencers around Spanish streetwear and fashion. Amidst the ongoing pandemic, the virtual lookbook lets consumers engage with fashion and streetwear in a safe but innovative and creative way.

Capability

  • Customer Engagement & Commerce

Team

  • Madrid
Street It All - Zalando | Ogilvy
Street It All - Zalando | Ogilvy
Street It All - Zalando | Ogilvy
Street It All - Zalando | Ogilvy
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