Snack Saga Fanta Fanta

← Our Work Info

Overview

Teens might hate advertising, but they love to have fun. And you can hear when they're having fun. We partnered with Fanta and Gameloft in Brazil to create an original game platform that combined teens' affinity for memorable digital experiences with their propensity to, well, yell. The game was activated by vocalizing the word "Fanta"—meaning the louder the player yelled the brand's name, the better chance they had to win. 

Capability

  • Customer Engagement & Commerce

Team

  • Brazil
Snack Saga - Fanta
Snack Saga - Fanta
no title
Stay up to date with our latest thinking

Let us know what topics you’d like
to know more about:

  • All of the above
Please read our Privacy Policy to see how we use your personal information.