Iberia Airlines wanted to show that nothing is as big as Christmas, and give its passengers the ability to offer the biggest Christmas messages possible, We helped the brand create the world's biggest outdoor campaign, a piece of land the size of six football fields equipped with 2,600 LED screens and visible from 1,000 meters high that displayed personal messages to and from passengers on the flights passing above.
Overview
Capability
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Advertising
Team
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Madrid
Awards
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One Show Merit