Flex Your Way Samsung

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Overview

Set to Shirley Ellis’ "I See It, I Like It, I Want It," Samsung's new campaign shows off how the brand's two category-defining foldables are changing how people will use their phones forever. From watching, multi-tasking and gaming on the Galaxy Z Fold2’s big tablet-like screen (that still folds into your pocket) to hands-free video calling and tripod-less selfies with the Galaxy Z Flip 5G, Samsung has two unique phones that are pushing the boundaries to evolve mobile culture. After seeing both foldable devices, the question is no longer “if” someone should get a foldable but which one.

Capability

  • Customer Engagement & Commerce

Team

  • New York
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