skip to content
Ogilvy

Escalating GIFs European Anti-Bullying Network

← Our Work Info

Overview

The European Anti-Bullying network set out to illustrate the real consequences of bullying. To do that, we spoke to teens using one of their favorite modes of communication: GIFs. A GIF repeats over and over, but to demonstrate the effect consistent bullying has on victims, we created GIFs that evolve with each repeat.

Capability

  • PR & Influence
  • Experience Design
  • Mobile
  • Social Strategy

Team

  • Frankfurt

Awards

  • Cannes Lions Bronze