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Ogilvy

Dutch MasterJuices Philips

← Our Work Info

Overview

What does a masterpiece painting taste like? As founder partner of the Rijksmuseum in Amsterdam, Philips decided to find out. Numerous Dutch masterpiece still-life paintings prominently feature fruit. But Philips noticed that people tend to ignore fruit in both the art they view and in real life. So they created an experience that prompted museum-goers not only to notice the fruit and vegetables in the masterworks of art they were looking at, but taste it as well.

Capability

  • PR & Influence
  • Experiential & Events

Team

  • Amsterdam