Dove is committed to creating a world where women can enjoy beauty on their own terms. In keeping with its belief, the brand challenges toxic beauty practices to raise the self-esteem of women across the world. In India, a woman is constantly looked at through the lens of marriage and the beauty standards of society. In #StopTheBeautyTest, Dove, along with some brave women, provokes a conversation around the practices during the marriage process that diminish and chip away a woman’s self-worth.
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