As Vodafone becomes the first network to offer customers unlimited data on 5G, Ogilvy UK created a campaign to launch the brand's new Unlimited plans. ‘Be Unlimited’ demonstrates the possibilities that 5G and Vodafone’s Unlimited data plans can unlock, and features a new song from Alicia Keys and Mark Ronson. Using a data-driven approach, the campaign is targeted to appear at times and places where the need for unlimited data is greatest.