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Ogilvy

Change The Shape Of The Future Samsung Mobile

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Overview

Two days before Samsung’s highly-anticipated Unpacked event, the brand used the big stage of the Oscars to unveil its new foldable smart phone, the Galaxy Z Flip. Ogilvy New York helped helm the spot, which shows off the phone’s sleek design and highlights the utility of its upwards opening, particularly for video chat. Though the phone had not yet even been”officially” unveiled, Samsung used Hollywood’s biggest night to give the world a sneak preview of its newest, most groundbreaking product.

Capability

  • Advertising

Team

  • New York